SEO for carpenters - Tips, tricks & direction to take!

SEO for Carpenters: Get Found, Get Booked, and Build the Business You Actually Want

If you’re a carpenter and your website is sitting quietly in the background — you’re missing out.

Right now, people are online searching for:

• “bespoke fitted wardrobes near me”

• “kitchen carpenter Chelmsford”

• “decking and garden joinery Essex”

And if your site doesn’t show up clearly, professionally, and with proof of the quality you offer — they’ll go with someone else.

This is where SEO for carpenters makes a huge difference.

Because good SEO isn’t about shouting louder. It’s about showing up at the exact moment someone’s ready to hire. With the right words, structure, and strategy — your website can become your best lead generator, even when you're on-site and offline.

Why SEO for Carpenters Actually Matters

Here’s what most tradespeople miss: Your clients aren’t searching for “carpenter”. They’re searching for what they actually need:

• “alcove shelving installation”

• “oak staircase expert Essex”

• “custom built-ins for period property”

SEO puts you in front of people looking for your exact skills.

When done well, SEO for carpenters will:

• Help you rank in local search and Google Maps

• Bring in more of the right leads (no more time-wasters)

• Build trust and credibility instantly

• Work in the background while you're focused on the craft

Step One: Build a Website That’s Structured to Rank

Most carpenter websites are too vague. One homepage, a list of services, and maybe a contact form — and that’s it.

But search engines — and real people — want detail and structure.

You need:

• A dedicated page for each of your main services (e.g. “Bespoke Wardrobes”, “Built-In Storage”, “Kitchen Fitting”, “Staircases”, “Decking & Outdoor Joinery”)

• Location pages if you serve multiple towns (e.g. “Carpenter in Chelmsford”, “Joinery Services in Essex”)

• Case studies or project pages that walk through a real job (with photos, what you did, and the client result)

• A clear contact page that loads fast, works on mobile, and makes it easy to get in touch

Each of these pages should be built around a keyword people are actually searching for. It’s not about guessing — it’s about doing the research, then matching your pages to real search intent.

Yes, You’re a Carpenter — But Google Wants the Details

If your site just says “custom joinery and woodwork”, that’s not enough.

You might do:

• Alcove units

• Media walls

• Understairs storage

• Bespoke wardrobes

• Built-in desks

• Kitchen cabinetry

• Outdoor decking

Each of those is a potential service page — and a potential entry point from Google.

For each, create:

• A clear URL (like /bespoke-wardrobes-essex)

• An H1 that uses the keyword

• Photos of relevant work

• A few FAQs specific to that service

• A strong call to action at the bottom

This gives Google clarity. And it gives your visitors the confidence that you do exactly what they’re looking for.

Step Two: Be Clear About What You Actually Offer

This is the stuff most carpenters leave off — even though it’s what sets them apart.

Do you do design work or only build from plans?
Can you source timber or work with what the client provides?
Are you able to work in awkward spaces or listed buildings?

All of that belongs on your site. It helps your customers know they’re in the right place — and it gives you more keyword opportunities to get found.

Step Three: Create Supporting Content to Build Authority

Don’t think of content as “blogging”. Think of it as answering real questions.

You only need a few key articles — but they should be helpful, targeted, and link back to your main service pages.

Examples:

• “How much does a built-in wardrobe cost in 2025?”

• “Best materials for alcove shelving in period homes”

• “What to expect during a custom staircase installation”

These help people trust you. They help Google understand your expertise. And they guide people toward making the enquiry.

Step Four: Back Up Every Claim With Proof

You say your work is high quality — so show it.

Use:

• Before/after project photos

• Testimonials with real names or locations

• Case studies with a bit of detail (e.g. “Client needed X, we did Y, here’s the result”)

• Any logos, credentials, or associations you can lean on

And don’t hide this stuff. Put it right on the relevant service pages so that each claim is supported in real time.

Step Five: Get the Technical SEO Right

This part isn’t fancy — but it matters.

Your site should be:

• Mobile-friendly and lightning fast

• Secure (HTTPS)

• Structured with heading tags (H1, H2, etc.)

• Using descriptive image filenames and alt text

• Internally linked between pages for easy navigation

And absolutely set up your Google Business Profile. Add real photos, service areas, and a link to your website. That alone can help you show up in local results for searches like “carpenter near me”.

Step Six: Build Backlinks from the Right Places

SEO isn’t just what’s on your site. Google also looks at who’s linking to you.

You can build high-quality backlinks by contributing to blogs or local sites.

Try this:
Search Google for:

“write for us” + carpentry
“guest post” + home improvement blog

Pitch a simple article (like “5 Common Mistakes When Designing Built-In Storage”) and link back to your site. That link tells Google you’re trusted — and it helps your rankings.

Quick Checklist: SEO for Carpenters

• [ ] One page for each core service
• [ ] Location pages for areas you cover
• [ ] Targeted keywords and headings on every page
• [ ] Fast, mobile-optimised site structure
• [ ] Strong project photos and testimonials
• [ ] Blog content that answers buyer questions
• [ ] Internal linking between pages
• [ ] Google Business Profile set up and active
• [ ] Backlinks from relevant blogs or websites

A Website That Works as Hard as You Do

You put time and care into every piece of work you create. Your website should reflect the same.

With the right SEO for carpenters, your site can bring in consistent leads — not just more, but better ones. The kind who already understand your value, who are searching for exactly what you offer, and who are ready to move forward.

You don’t need to be loud. You just need to be clear.

Structure your site, write for the searcher, and let your quality work speak for itself — with a little SEO to make sure people actually see it.