Shopify
Shopify
Shopify
Development
Development
Development
Branding
Branding
Branding
Scaling a B2B Ecommerce Brand on Shopify Plus
Year
2024
Client
Artisan Tile Company
Timeframe
8 Weeks
Artisan Tile Company partnered with Essex Web Company to launch a B2B ecommerce brand on Shopify Plus, migrating from Magento 2. The new platform featured a premium design, custom functionality, and a catalogue of 1,000+ products. Within four months, sales grew to £250k per month.
Artisan Tile Company partnered with Essex Web Company to launch a B2B ecommerce brand on Shopify Plus, migrating from Magento 2. The new platform featured a premium design, custom functionality, and a catalogue of 1,000+ products. Within four months, sales grew to £250k per month.
Artisan Tile Company partnered with Essex Web Company to launch a B2B ecommerce brand on Shopify Plus, migrating from Magento 2. The new platform featured a premium design, custom functionality, and a catalogue of 1,000+ products. Within four months, sales grew to £250k per month.
The challenge
Artisan Tile Company, a leading tile manufacturer and B2B ecommerce brand, sought to explore a migration from Magento 2 to Shopify Plus. The objective was to launch a new brand under a premium digital experience while maintaining complex ecommerce functionality. Key challenges included: Developing a premium design and branding to establish market presence. Implementing a custom area calculator to assist buyers in determining tile requirements. Configuring complex shipping options based on weight for large and varied product orders. Migrating and structuring over 1,000 products with extensive metafields for detailed specifications.
Artisan Tile Company, a leading tile manufacturer and B2B ecommerce brand, sought to explore a migration from Magento 2 to Shopify Plus. The objective was to launch a new brand under a premium digital experience while maintaining complex ecommerce functionality. Key challenges included: Developing a premium design and branding to establish market presence. Implementing a custom area calculator to assist buyers in determining tile requirements. Configuring complex shipping options based on weight for large and varied product orders. Migrating and structuring over 1,000 products with extensive metafields for detailed specifications.
Artisan Tile Company, a leading tile manufacturer and B2B ecommerce brand, sought to explore a migration from Magento 2 to Shopify Plus. The objective was to launch a new brand under a premium digital experience while maintaining complex ecommerce functionality. Key challenges included: Developing a premium design and branding to establish market presence. Implementing a custom area calculator to assist buyers in determining tile requirements. Configuring complex shipping options based on weight for large and varied product orders. Migrating and structuring over 1,000 products with extensive metafields for detailed specifications.
The solution
Essex Web Company delivered a custom-built Shopify Plus platform tailored to Artisan Tile Company’s requirements: Bespoke UX & Branding: Designed a high-end, intuitive interface tailored for B2B buyers. Advanced Product Management: Integrated a scalable Shopify Plus structure supporting a large product catalogue with complex metafields. Custom Area Calculator: Developed a tile quantity calculator to streamline ordering for trade and retail customers. Complex Shipping Logic: Built a weight-based shipping model to handle diverse product sizes and logistics constraints. Optimised Performance & SEO: Ensured fast loading speeds and search visibility, supporting rapid brand growth. The new Shopify Plus platform delivered exceptional growth, taking the brand from £0 to £250k in monthly sales within four months.
Essex Web Company delivered a custom-built Shopify Plus platform tailored to Artisan Tile Company’s requirements: Bespoke UX & Branding: Designed a high-end, intuitive interface tailored for B2B buyers. Advanced Product Management: Integrated a scalable Shopify Plus structure supporting a large product catalogue with complex metafields. Custom Area Calculator: Developed a tile quantity calculator to streamline ordering for trade and retail customers. Complex Shipping Logic: Built a weight-based shipping model to handle diverse product sizes and logistics constraints. Optimised Performance & SEO: Ensured fast loading speeds and search visibility, supporting rapid brand growth. The new Shopify Plus platform delivered exceptional growth, taking the brand from £0 to £250k in monthly sales within four months.
Essex Web Company delivered a custom-built Shopify Plus platform tailored to Artisan Tile Company’s requirements: Bespoke UX & Branding: Designed a high-end, intuitive interface tailored for B2B buyers. Advanced Product Management: Integrated a scalable Shopify Plus structure supporting a large product catalogue with complex metafields. Custom Area Calculator: Developed a tile quantity calculator to streamline ordering for trade and retail customers. Complex Shipping Logic: Built a weight-based shipping model to handle diverse product sizes and logistics constraints. Optimised Performance & SEO: Ensured fast loading speeds and search visibility, supporting rapid brand growth. The new Shopify Plus platform delivered exceptional growth, taking the brand from £0 to £250k in monthly sales within four months.
Discover other projects
Dive into our diverse collection of innovative projects, where creativity meets cutting-edge technology to solve real-world challenges
