Shopify Development in Essex: How Onbord Transformed Their Online Store

In just six weeks, Essex Web Company delivered a full Shopify rebuild and Klaviyo-powered upgrade for Onbord—a pet wellness brand based right here in Essex. This project combined sleek design, faster performance, improved UX, and targeted email automation to help Onbord scale their online business.

Client Overview

• Business Name: Onbord

• Location: Essex

• Industry: Pet wellness subscription

• Original Platform: An older Shopify site

• Goals:

  1. Modernise the design using Framer

  2. Improve site speed and user experience

  3. Integrate Klaviyo for marketing automation

  4. Increase conversions and overall performance

Our Essex‑Focused Shopify Solution

1. Agile Six‑Week Build

We transformed Onbord’s Shopify presence within six weeks, using Framer to construct a high‑performance, responsive storefront, designed for clarity and conversion.

2. Klaviyo Integration

To support ongoing marketing efforts, we implemented Klaviyo, the official Shopify‑Plus partner, ensuring seamless email flows—such as abandoned cart recovery, welcome sequences and product recommendations.

3. User Experience and Performance Improvements

• A clean header and menu with fast loading

• Product filtering and clear navigation paths

• Mobile‑first optimisation combined with robust Shopify loading speeds

4. Measurable Results

• Conversion rates increased

• Load times reduced significantly

• Email campaigns saw improved engagement via Klaviyo

Challenges and Solutions

ChallengeOur SolutionMigrating product dataCustom CSV scripts and Shopify‑to‑Shopify migration tools ensured accuracyIntegrating Framer with ShopifyReact‑based embeds with custom Liquid templates enabled smooth syncingPerformance optimisationImage compression, lazy loading and minimisation of Shopify apps

Results and Metrics

• Storefront Launch: Live on the first day without delay

• Site Speed: A 40% reduction, improving user satisfaction

• Conversion Increase: 25% uplift month‑on‑month

• Email Performance: Strong gains in recovery and click‑through rates

Local Context: Essex Expertise

This project illustrates our commitment to Essex‑based businesses like Onbord. We firmly believe local companies deserve cutting‑edge eCommerce experiences, and we are proud to deliver them swiftly and effectively.