Why Framer Is Our Go-To Tool for Marketing and Service Sites

The Challenge with the Usual Suspects

Before we dive into Framer, let us talk about the competition.

WordPress still rules the internet, but not always for the right reasons. Bloated plugins, endless theme updates, poor mobile performance and security vulnerabilities make it feel more like a CMS of the past than the future.

Wix has come a long way in visual design, but it is still hampered by heavy code, limited customisation and template-driven layouts that rarely feel unique.

Duda is slick and simple, great for scale and reseller workflows, but not built for brands that want precision, storytelling and interaction-rich websites.

Webflow was once the disruptor, and it is still a powerful design-first builder. But it is complex, often over-engineered for small service businesses, and can quickly overwhelm clients who want easy edits and clear pricing.

Why Framer Wins

Framer, by contrast, feels like it was built for agencies like ours and businesses like yours. It delivers:

• lightning-fast performance with clean, optimised code

• genuinely custom design with no theme restrictions

• instant publishing and real-time collaboration

• native animation and interaction tools that bring brands to life

• built-in SEO and responsive features from the start

• a no-code editing experience that clients actually enjoy

Framer allows us to build beautiful, modern, story-rich websites that look and feel entirely bespoke, with fewer plugins, less overhead and much better load speeds.

From Essex to Everywhere, Our Framer Portfolio

We have built a reputation as one of the UK’s leading Framer studios, and we are proud to showcase some of the brands we have brought to life.

Essex Web Company

We use Framer for our own home. It lets us test, update and experiment at speed, something no other platform gives us with such freedom. Our site is lean, dynamic and fast, just like the service we offer.

Orca Scuba Diving Academy

We rebuilt Orca’s site to spotlight their flagship course, Introduction to Scuba Diving. With full responsiveness, clear CTAs and a tailored SEO structure, it now works harder as a conversion funnel and first-time diver experience.

Woods Lodge Studios

A creative studio in a woodland setting needed a site with soul. Framer allowed us to balance subtle animations with large-format visuals, keeping it immersive and playful without compromising on clarity.

Mould Doctor Midlands

Service businesses like Mould Doctor thrive on trust and clarity. We used Framer to build a clean, accessible site that loads instantly and delivers answers fast, without drowning in plugins or generic design.

AJ Scaffolding

Local, established and highly practical, AJ Scaffolding needed a site that reflected their professionalism. With a simple navigation structure and performance-first build, the site does what it should, inform and convert.

Benjamin Ralph

As a brand strategist and creative director, Ben needed a site that looked as sharp as his thinking. We used Framer to design a cinematic, bold site that elevates personal brand storytelling.

Jennie Wickenden-Walsh

For this creative wellbeing coach, the site needed lightness, warmth and personality. Framer let us combine gentle micro-interactions with full editorial control to deliver a site that feels both personal and professional.

What About AI Website Builders?

You may have seen the ads — build a website in minutes using nothing but AI. And yes, tools like Wix AI, Durable and even Framer’s own AI-powered layout assistants can now spin up a landing page in seconds. But here is the truth few will tell you:

AI tools are brilliant at starting fast, but they cannot finish strong.

On their own, they miss the mark on everything that actually matters — brand, flow, clarity, SEO, UX and polish. They do not understand your audience, your goals or the difference between something that looks good and something that works well.

What they do offer is speed, structure and inspiration, and when you combine that with our expertise, the results are powerful.

We use AI to support design iteration, accelerate layout development and save clients money. But we always layer on:

• Clear brand strategy and copy guidance

• Full SEO implementation, from metadata to accessibility

• UX best practices rooted in data and behaviour

• Advanced troubleshooting, analytics setup and custom components

In other words, we treat AI as the intern, not the creative director. It helps, but it does not lead. The result is faster builds, cleaner performance and more value for money, without compromising on the things that turn a visitor into a customer.

Let Us Build Something Brilliant Together
Whether you are ready to rebuild or just want to talk about what is possible, we would love to hear from you.

Book a call with our team or explore our Framer projects in the wild.